Google Brings Next-Level AI Virtual Try-On To US Online Shoppers
Forget guessing how that jacket or dress might look on you—Google just turned your phone or laptop into an AI-powered fitting room. The brand-new virtual try-on tool, launched in July 2025, lets anyone in the US upload a full-length photo and instantly see how clothes from Google’s vast Shopping Graph would look on their actual body. No more relying on generic models who definitely don’t share your style or shape.
The feature is as easy as snapping a selfie. Spot a piece you like in Google Search, Shopping, or even Images? Tap the “Try it on” icon, upload your picture, and watch as Google’s AI handles the magic. Suddenly, you’re looking at a simulation of yourself—in those same jeans, hoodies, or blouses, complete with the right fabric textures, folds, and how the item fits your build. This takes "window shopping" to a whole new level.
Google’s been preparing for this leap for a while, quietly kickstarting the tech with the Doppl app. Now, with the power of its market-dominating Shopping Graph (a huge collection of products from across the web), the try-on option is part of your usual Google search routine. Instead of seeing clothes on preset models, you're in the spotlight, making digging through pages of product shots less necessary.
Smarter Shopping: Price Alerts and What’s Next
This isn’t just about looking good—it’s about shopping smarter. Alongside virtual try-ons, Google updated price alerts. No more endlessly refreshing hoping for a sale: you can now set your own custom price notifications. Tell Google the price you're waiting for, and it will ping you when the item drops below that. It's perfect for those of us who like to snatch a deal, but don't want to stalk shopping sites all day.
Google’s not done, either. The company teased “AI Mode” on the horizon: tools that go way beyond single pieces of clothing. You'll soon be able to browse ready-to-shop outfits mixed and matched for you, or even start playing interior decorator as you use AI to visualize entire room décor ideas. Even direct purchases through their chatbot are in the pipeline, aiming to make the whole process—from idea to checkout—seamless and intuitive.
It’s not all perfect yet. The AI is impressively realistic but might stumble when rendering ultra-niche outfits or unusual fabrics. Still, the core technology is lightyears ahead of what shoppers have seen until now, removing layers of uncertainty from online shopping—and putting real user photos at the heart of the experience.
- Upload a full-length image and preview how any apparel fits and flatters your own body
- Find the feature built into Google Search, Shopping, and Images for easy access
- AI virtual try-on simulates fit, folds, and even tricky textures for a realistic look
- Customizable price alerts mean you’ll never miss a sale on must-haves
- Upcoming AI Modes will expand the concept to outfits, décor, and seamless shopping with chat
Google has kicked off a new era in personalized online fashion. For everyone who’s ever abandoned a shopping cart, unsure about the fit or look, this just might change how we buy clothes online—for good.
July 30 2025 0
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